Having a home based business is great – you can set your own hours, work in your pajamas, and be there for your children and your family at any time. So, when it comes down to it, advertising your home based business the affordable way is an absolute must, because you normally have a small budget, to start with.

You have to be able to draw people in, and you need customers in order to have your website work. You have to have traffic to, whatever site you have, for your home business, and this is important to do, no matter what type of home business you have.

However, not a lot of people that start up a home based businesses are wealthy to start with, and you might find that you don`t really have a budget for advertising. But if you have just started your home based business you might look for an affordable way to advertise, to keep your budget. It is very important to set up a budget, when you start a business online or offline, and to keep the budget.

There are many ways to get lots of advertising but it must be affordable for you. There are things that you can do with limited funds, to make sure that you are getting the customers that you need. First of all, you have to be sure that you are putting up advertising in the correct place.

Are you having a business from home that caters to just your area, such as a hair salon or a photography businesses? If so, then your advertising should be in print, because you don`t need the whole world to see it.

If you are localized, don`t bother spending your money on internet advertising, just do print advertising with your website on it. This is the best way to advertise, and you can always do this affordable by finding a cheap place to have posters and business cards made up.

Advertising your home based business the affordable way could also be fun, because you get in touch with a lot of people when you hang up posters at your local supermarket.

Some of the best advertising in the world is FREE. The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral. Tell Your Friends, Family & Everyone You Can About Your new business. It`s called word of mouth. You can do it in person, with a personal letter, a phone call or with an Email.

When your friend is asked to make a referral, they will recommend you. When people ask your friends for a referral and your friend mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go directly to their friends and say “Hey, I have a friend who just started a business. If you are in need of what he offers or you know someone who will need his services, would you please give my friend a call or make the referral to his business?”

If you can get even a portion of the people in your own circle of influence to actively refer your business, then you have built the foundation to build an advertising campaign even more effective than the average local television advertising campaign.

However if you are running a home based business that is on the internet, this means that you want the whole world to have access to it. In this case, you could also put up flyers in your home town at the local merchant and supermarket.

You can find many free online blogs, that will let you post a link to your site, and there are many places that you can get your name out there. The fact remains that you just have to do it – you have to spend several days surfing the web and getting your name out there in whatever way that you can.

Running a home based business offline or online is the same ,when It comes to advertising the affordable way. The point is that you must always remember to advertise or your business will die slowly because no one know where to find you.

Tove Kou invites you to visit her website design website for more ideas, articles, and products. To see how she earns money at home
please visit her website here now: http://www.tk-cash-flow.biz/

Learning how to write an effective sales piece is the closest thing to picking money off a tree in the world. You can literally turn your thoughts into money over and over again.

But of course, it is not an easy skill to learn. It can take years, but, by studying the basics you can increase the effectiveness of your marketing efforts tremendously with a few simple concepts, and do it in just a few days.

Most sales letters follow the same formula no matter how long or short they are. As a rule of thumb, long sales letters always out perform shorter ones , as long as the content is relevant.

In other words, it should be exactly as long as it needs to be in order to produce the sale. (The more you give, the more you will get.)

There is rarely a sales letter that is too long. Remember, this is not for you. It is for your prospects, so take yourself and your feelings out of the subject, and make it as long as it needs to be to get the job done!

Creating a sales letter that holds a customer’s attention until the end and takes them through a planned emotional journey is the art.

That is what takes years to learn. How to suck someone into your sales copy and spit them out at the other end with a hysterical urge to whip out their credit card and buy from you.

There is a formula. Some may even call it manipulative. This means you must be very careful and use this power with caution and for good, or it will come back to haunt you.

There is no way I could even begin to scratch the surface of how to write compelling sales copy, as it takes years of practice to master, but here is the basic format for most sales letters, and you can use this anywhere! Emails, phone calls, websites, conversations, etc.

Ok, back to the structure: Headline: Qualify them. This mentions a benefit or a pain that the reader wants or has so they can raise their hand and say “He is talking about me!”

Story/Problem: Expose their pain. Build a relationship through a story. People get pulled into stories and find it hard to move on until the end, just like reading a great book. The solution; I found a solution. Here is what happened and how it will help you.

Educate: This is how and why it works. Offer; Here is how you can get it and ease your pain/increase your pleasure. Know what you are really selling.

I will tell you right now it is not your company and it is not your product. You are not selling ORAC values or compensation plans. You are selling a way to avoid pain or acquire pleasure.

If you are selling a health product for example, you are not selling the ingredients of it. You are selling a longer and healthier life. You are selling relief from a painful ailment so grandma can play with the grandkids again.

You are selling prevention and peace of mind over the fear (pain) of failing health. When you are marketing your opportunity, you are not selling compensation plans or training calls or a debt-free balance sheet.

You are selling pleasure through the attainment of wealth. You are selling pride and achievement. You are selling the education of their children. You are selling their dream car. You are selling the solution to painful bills and a frustrated spouse. You are selling a solution (to pain), and benefits (pleasure).

“John, if I could show you how to make guaranteed $2,000/mo within nine months so your daughter Suzy can go to college and become a doctor like she has always wanted.”

“And if I could show you how to do that without making a major investment and without spending more than one-two hours a night on your business, is that something you would be interested in?”

Assuming those are the reasons why John gave to you, do you think the ingredients of your product or the date your company was founded will really matter to him? Nope. Sell the solution. Sell the benefits.

How do you tell the difference between a feature and a benefit? Most people cannot. It is rather easy actually. This little trick is priceless and will shock you the first time you test your emails and other writings with it. After every sentence you write, jump into the shoes of your prospect and ask this question: “so what?” Come on, try it.

This was taken from a well known MLM company’s website and reflects the norm throughout the industry.

“Designed with the part-time member in mind. An incentive to achieve with rewards at every level. Dynamic Compression on the 2% Emerald bonus and on the Diamond Override Bonus! My Biz Bonus for 20% of CV on new Team Member’s cumulative orders, for the life of the new member’s orders.

Plus, a Consumer Bonus that pays 50% of the CV on the first order on new CDPI sign-ups! A Top Distributor’s reward for bringing in new business and new volume. The highest overall payout of any major company in the industry, great awards and recognition.

Now read each sentence and ask the question, so what?(Please do that now). See what I mean? It is meaningless until you show me how I can benefit from it! Now let us turn these features into benefits.

An incentive to achieve with rewards at every level so as your business grows, so will your compensation. Dynamic Compression on the 2% Emerald bonus and on the Diamond Override Bonus which will maximize the size of your check and put more money in your pocket! The highest overall payout of any major company in the industry will ensure that your time, money, and efforts are invested wisely, and that you earn what you really deserve!

See the difference?

From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com

Before I start, I’d like to ask a few questions:

- Have you cried so uncontrollably that you had to vomit?

- Have you worked in other industries other than advertising?

- Have you fought in a war?

- Did you pick on other people in school?

- Have you been fired from your job?

- Have you ever been lost without money in a foreign country?

- Have you had a near death experience?

- Have you been in a threesome?

- Have you been beaten senseless in a street fight?

- Have you exchanged stories with a stranger this week?

- Have you been refused service in a restaurant because of your colour?

- Have you been arrested?

- Have you ever drunk a glass of vinegar?

- Were you picked on in school?

It’s a pool that you can tap into whenever you write. A very important pool. Even for advertising. Especially for advertising. A person who’s just had their heart broken looks at the world differently to someone who never has and will express themselves differently.

Just as a person who’s been addicted to drugs sees the world differently to someone who hasn’t. They just do. They’re changed by their experience. Everything we experience nourishes us. Our cultures give us with experiences which affect our personal ways of perceiving things. For example, anyone who has lived in the UK will know that the English and the French aren’t terribly fond of each other.

It’s not something that consumer’s everyday thought nevertheless it’s there in the national psyche, just waiting for someone to use it. And use it Howell Henery did with their ad for Black Currant Tango. It resonated to sell because they had tapped into that cultural truth.

I suppose this way of thinking could work somewhere else. Korea?, Greece?, Japan?, North and South India?, Turkey? It’s a pretty human attitude, after all. A person who has grown up in Asia is going to perceive the world to some extent differently from someone who grew up in America or England.

That doesn’t mean we’re all so unlike and will never understand one another. I don’t subscribe to the view that only Asians know how to advertise to an Asian market. It’s as short-sighted as thinking that only Europeans know how to advertise to a European market.

People are more similar than they are unlike. There’s far more unifying us than separating us. We all want to love. Be loved. We all eat. We all want security. And we all like to buy stuff. The contexts probably change but people in general don’t.

Our cultures help shape our ways of perceiving things. And different ways of perceiving things are a valuable resource in advertising where we all feel like we’ve seen everything before. About 10 years ago, Sweden started to come into sight on the world advertising map. They had a strange way of looking at things, to say the least.

And it showed in their work. The Diesel advertising coming out of Paradiset in Stockholm was immensely successful. The Swedish agency’s strangely kitsch and ironic point of view turned out to be really attractive to cynical Generation X.

Traktor, a group of Swedish directors responsible for producing much of the Diesel work became the most desired directors in the world. In turn, their work started to influence advertising in the US and the UK. However what happens when you transfer some of those Swedes and put them in a new environment?

Would they still be different? Would they be understood? Two of the Diesel creative, Linus and Paul ventured to the US to try their hand at Fallon. Here’s a little of what they did. It didn’t appear anything else in the US, which meant it stood out like the proverbial dogs’ balls. And, once again, helped change advertising a little more over there. Other creative and agencies started trying to do more kitsch and ironic work. Remember the C-Net campaign from Leagus in San Francisco and the Discovery.com campaign from Hal Riney?

Both campaigns incidentally, directed by Traktor. They had changed the industry in the US by showing them a new voice. When Neil French first turned up in Singapore, he brought a distinctive voice that changed the market there.

When you mixed that up with Australians like Jim Aitchison, the style started to change further. The next generation helped bring Singapore its own flavour. People like Calvin Sho and Francis Wee took those European and Australian influences and brought their own sensibilities and experiences to them.

Thanks to all that influencing and cross-fertilization, Singapore now has its own definitive advertising style. Advertising is always better when you endeavor to mix things up. Wieden & Kennedy did it throughout the 90s.

They brought in non-advertising people and made them work with ad people. They brought in designers and architects and mixed them up with philosophers and just plain odd people. Say what you like about their work then, but you can’t accuse it of being like anyone else’s. It was unique. It was honest. It was thoughtful and funny and ironic and provocative. It wasn’t like advertising.

They also brought athletes to work on the advertising. They realized that sport was a culture with its own truths. And if you weren’t being authentic, then your audience would reject you. No one wants to hang out with a phoney. Of course, the Swedes weren’t the first group of invading foreigners to help diversify advertising voices.

There were Australians going to the UK and the US a decade or so earlier. Eugene Cheong and Tan shen Guan had ventured over to the UK to endeavor and add their voices to the mix. And we’ve already talked about Neil. Consequently what happens when you start taking voices out of Asian and get them to apply some of their thoughts and memories in the Western market? Well, a good example is Tarsem’s “Elephant” spot for Coke.

He had seen elephants swimming while growing up in India and it added a fresh image to most of our visual psyches. Because you don’t see many swimming elephants in Atlanta. I’m going to bastardise a Tarsem quote, nevertheless I think it’s an fundamental insight into what we do. “You don’t pay me for the film I shoot or the awards I’ve taken, every movie I’ve seen.”

With changing emigration and more open, diverse, worldly media, more foreign and alien experiences start to spread out and infuse into other cultures. You start to see some attractive imagery come from unexpected places. The Peugeot Sculptor spot was from an Italian agency, for a French care, with an Indian theme.

So what am I getting at? Don’t be closed. look for new experiences. Real ones, preferably. If you can, don’t go straight from school, to college to advertising. Get arrested first. Leave the country. Go out and take your experiences in a different place. Then return changed and employ that new modified voice at home. Or somewhere else again.

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