A lot of opportunity owners think that the best way to build their business is by finding business opportunity seekers and somehow letting them know about their opportunity. This usually means buying business opportunity or “biz opp” leads and directly soliciting those leads–most often through e-mail but sometimes through phone (or “cold calls”) or even snail mail.

The problem with the e-mail approach is you run a very high risk of being accused of spamming. Even if you buy “double opt-in” leads and your lead seller assures you that these leads are safe to e-mail, unless these people directly requested e-mails from you, your best bet is not to contact them via e-mail.

The trick to generating business opportunity income with leads is to take a step back and think about how those business opportunity leads you were planning to buy got created in the first place. The lead sellers didn’t do anything magical to get the leads they sell. They just happen to know what it takes to get people to provide their contact information. Once you know what they know then you’ll never have to buy your leads from them again–you’ll be able to generate your own leads on demand.

The process of creating your own business opportunity leads is simple. You just need four things: a compelling offer, a lead capture page, a follow-up system and traffic.

Your offer is the key to capturing leads. People know that once you have their contact information you intend to use it, so they’re not going to give it away unless they have a very good reason to do so. Your offer needs to be that good reason for them to part with their real name, e-mail address and even their phone number.

To make your offer compelling, you have to be give something away. And no, “give me your e-mail for more information” does not count as giving something away. You need to give something away that has a high perceived value. That means exclusive informational reports, software, product samples, CDs or even DVDs. For instance, on my lead capture site I give away an informational DVD in exchange for someone’s contact information.

Once you have your compelling offer, you need a lead capture page. This is normally one web page with a single purpose: to get the person viewing it to leave their contact information. This page should feature your compelling offer and lead them to the form they need to fill in with their contact information. Ideally, your page should not require a lot of scrolling before people get to the form. Don’t be afraid to include several forms throughout your page if your page is really long.

Once you have your compelling offer up on your lead capture page you’ll need to have your follow-up system in place. Lead capture follow-up systems normally include e-mail autoresponders or telephone follow-ups or both.

E-mail autoresponders are automatic e-mail messages that are sent to your leads once they give you their contact information. Your autoresponders allow you to stay in touch with your leads over long periods of time, building familiarity and trust with them. Make sure your autoresponder system allows you to fully configure all of your e-mail messages including the number of messages, their content and the timing of when they are sent.

I also encourage you to follow-up with all of your leads with a telephone call. This is a great way to let your leads know you’re a real person and can quickly build familiarity and rapport with them.

Finally, now that your lead capture page is up and running, all you need now is traffic. There are all kinds of ways to get tons of traffic to your page–but when it comes to traffic you want quality more than quantity. That means you want people who might actually be interested in what you have to offer instead of throngs of random web surfers.

Some good ways to get qualified traffic to your lead capture page include buying Google Adwords and other text ads, sponsoring e-mail newsletters with solo ads, making your lead capture page search engine optimized and writing articles on the topic of your business opportunity. Using these marketing techniques will generate traffic to your lead capture page that is likely to be responsive to your compelling offer.

Now you know exactly how the lead sellers create their leads. Just follow the steps I described in this article and soon you’ll have your own leads to contact and you’ll never need to buy them from anyone else again.

Marc Menninger is an online marketer and web researcher. To see an example of an effective lead capture page, go to his business opportunity income site here: http://www.BusinessOpportunityIncome.com

There is easy money to be earned selling e-books. Can you get rich selling e-books? While Bill Gates’ type money isn’t guaranteed, you can earn you a very nice income selling e-books online.

E-books are electronic versions of printed material that can contain text, sound, and images. The profit potential from selling them is high because start up and operating expenses are very low. The biggest expense is purchasing books for sale.

You can earn even more money if you write some of your own e-books. Your writing skills don’t have to be stellar. There are online sources that will take your research and craft an e-book for you. Some of these companies even take care of marketing, payments, and shipping.

Buying e-books for Sale

You can purchase e-books from authors online. eBay is another source for e-book buying. Purchase e-books with resell rights. This allows customers to sell the e-books they buy from you themselves thus providing an incentive for them to do business with you.

Make sure the e-books you buy (or write yourself) are full of useful information and resources. Some e-books are nothing more than ads and sales pitches for the writer’s products. These “ad books” will turn off customers and decrease repeat business.

Do your research to determine what types of information people are seeking. Getting rich selling e-books will depend on the topics covered, customer base, and marketing campaign.

Before buying an e-book for resale, do an online search for the title. If lots of web sites are selling the book, it’s probably a popular title and will be a good seller. It also helps to sell e-books that cater to a specific market niche. Search online forums and other group sites to locate potential target markets for niche titles. Contact these groups with a short email inviting them to visit your site. Offer an incentive such as 20% off first purchase to increase site traffic.

E-books about current trends or hot topics will generate more income. Your income will really get a boost if you can spot the “next big topic” and write or purchase e-books to sell before the competition saturates the market.

Marketing Extras

You can use a common template for your e-books web site or sell them on an existing site you already have. However, to stand out from the competition, create you own web site to sell e-books. Always add new titles to your stock to keep old customers coming back and to attract new ones. Use email to notify customers of new titles and special sales. Offer discounts on slow moving titles.

Affiliate programs are another way to get rich selling e-books. The affiliate pays you a commission for of its e-books you sell. To earn extra cash from e-books you write, start your own affiliate program.

There are plenty of online and print books that will help you learn how to get in on the e-book sales bandwagon. A good place to begin reading is “Make Your Knowledge Sell,” by Ken Evoy and Monique Harris.

Thomas Syvertsen is an Internet Marketer. Involved with network marketing and marketing since 2000.
Education: Bachelor Degree in Marketing.

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No matter what the technology is behind your home business, you are going to have to figure out eventually if you have a market that should be online, or one that is going to be best locally served. There are home businesses that work well online, and there are others that don’t rely as much on online services because what they are doing is something that caters to the local crowd. So, you have to decide where you belong, and then you have to figure out how to market yourself from there.

Do you know where you fit in?

The first thing that you have to figure out is where your customers are going to be. Are you opening up a day care or a hair salon that is going to rely on people in your hometown to be your clients? If this is the case, then online marketing is not going to be what works best for you, you will instead do much better if you can be localized. So, this is going to be your first decision.

If this is the case, you are mostly going to want to have print media. You can have a website, and you should have one, in today’s day and age, but if you are looking for people in your home town, you are going to need lots of things like business cards, posters, bill boards and other things that people can see which will direct them to your services. This is either going to be something that is easy for you to do, or it is going to be something that takes some time. Either way, you are going to find that print media works best, even if you only use it to bring local people to your website.

If you don’t find yourself with a local clientele, or you think that you are going to serve people better if you can reach more people than are in your town, then the Internet is going to be the place for you. This means that you are going to have to get yourself out there online and see how well you can get your name into the websites and the other directories so that you know what you are looking at when it comes to clients.

If this is the case, then you are going to want to spend your time concentrating on your website and trying to get people to come to your site based on what your site can do for them. You are going to need to get your name into different directories, and do as much online advertising as you possibly can to make sure that it works for you.

Scott Young Is A Plug In Profit Site member As Well As An Authority On Developing Online Affiliate Marketing Internet Businesses. Get more Information On How To Build Your Own Online Affiliate Marketing Business. For Internet Business Ideas To Make Money Online, Visit:
Online Affiliate Marketing Business Ideas and Opportunities.